Search Engine Optimization is the process of optimizing your website or a web page so that it appears higher in the results presented by a search engine.

Why is SEO Important?

General Block The higher (i.e. earlier) your website appears in the search results, higher the likelihood that it will get clicked and receive more traffic. Traffic, or better relevant traffic, to your website is very important. If visitors can discover your website, you will have the opportunity to tell them about your products and services.

The Basics - How Search Engines Work

General Block Search engines such as Google, Yahoo and Bing use computer programs that automatically browse websites out there on the web and index them (an activity called crawling or spidering). So, during times unknown to you, the search engines come crawling through your website with a fine tooth comb and index your web pages into their system. Later, when a person will type certain keywords (e.g. dentist, Chinese food, beauty salon) into a search engine box, the search engine will look through its index and serve up a listing of the web pages, which are ranked in order of relevance.

HotDoodle Features for Search Engine Optimization

HotDoodle's built-in features make it easy for you to do search engine optimization without having to know computer programming or making changes to your website’s HTML code. After selecting keywords, your SEO efforts may be divided into the following categories:

1. Editing Site Metadata

2. Editing Page Metadata

3. Creating Landing Pages

4. Creating a Page Alias

5. Joining Link Exchange

6. Advanced SEO such as proper URLs, embedded search terms, landing page generator and SEO term permutation.