Verifying Site Ownership
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In Google webmaster tools you may be asked to verify ownership of your site and Google will offer several alternatives. Below are the likely options:
Google Verification Approach |
How to do it |
Add a meta tag to your site's home page |
Toolbar: Administration / Configure Site then click Site Preferences and search for Google |
Link to your Google Analytics account |
Toolbar: Administration / Configure Site then click Site Preferences and search for Google |
Add a DNS record to your domain's configuration |
Must be done outside of HotDoodle |
Upload an HTML file to your server |
Toolbar: Administration / Advanced Administration then search for Google |
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Google Analytics
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HotDoodle will automatically insert the Google Analytics calls into every page. To setup see the Verifying Ownership article. |
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Adwords
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Google AdWords places advertisements onto your site. To enable this, insert a Banner Ad block and use the Google view. |
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Page URL Aliases
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Search engines might rank a page slightly higher if its URL contains a phrase used in the search. To set your page alias, Click the "Page" button found in the control bar and select "Edit Page Name." Under "Properties" you will see a 'Page URL Alias' field.
Note: Use under-bars to make it easy for search engines to figure out what you mean. For example, you might think that ?section=fremonthypnotherapist might be read as "fremont hypnotherapist", but that is because you used your advanced human linguistic skills. To a search engine, this could also qualify for "the fremont rapist".
Using an under-bar as in ?section=fremont_hypnotherapist lets the engines know how to interpret the phrase.
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Campaigns
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There are no issues with targeting your site with Google campaigns. Just use your site's URL, or to land on a particular page use a ?section= argument. This can be combined with URL aliases. For example, a HotDoodle campaign for wedding planners might have Google send folks to hotdoodle.com?section=WeddingPlanners
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Campaign Conversion Events
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In the advanced fields of a page's name and properties is a place to enger an id and label from the Google campaign tracking javascript. This provides the option to utilize Google's tracking logs; However, HotDoodle's built in tracking logs are detailed and far useful for most people. |
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Campaign Tracking
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HotDoodle provides very detailed visitor tracking which can be filtered to show only the visits from Google campaigns. To see these logs, from the control bar use Administration/Site logs and then click on the Se"IP Access" logs link. Google campaign generated traffic is automatically marked, and a Google filter option will be present. |
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