In Bing webmaster tools you may be asked to verify ownership of your site and they will offer several alternatives.

Search engines might rank a page slightly higher if its URL contains a phrase used in the search. To set your page alias, Click the "Page" button found in the control bar and select "Edit Page Name." Under "Properties" you will see a 'Page URL Alias' field.

Note: Use under-bars to make it easy for search engines to figure out what you mean. For example, you might think that
   ?section=fremonthypnotherapist
might be read as "fremont hypnotherapist", but that is because you used your advanced human linguistic skills. To a search engine, this could also qualify for "the fremont rapist".

Using an under-bar as in ?section=fremont_hypnotherapist lets the engines know how to interpret the phrase.