For SEO, one place to start is to focus and be critical.
- Decide what term you want to win, Not 500 terms, not 200, not 50, maybe 10, but even then evaluate them just one at a time.
- Take one of these. Lets say “NYC Hypnotherapist”.
- Ask yourself: How many times is this on my home page? Is it there as a term or in scattered pieces. Is this enough to persuade Google that this page is really full of content relevant to “NYC Hypnotherapist”? Only look at one page when you ask these questions, not the entire site, as google returns pages, not sites. (The answer in this case is “2 references, one of them scattered. Google will think that these are incidental references and that this page is really not a relevant search result for a search for “NYC Hypnotherapist”. It will show, maybe on page 30 or 60, only after the many other pages that are more relevant.)
- Relevancy is the first step. If the page is not relevant it will not be found, no matter what else you may do SEO wise.
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