Things that count big for SEO:

• Domain name: Fremont-gardener.com is great for a search for Fremont gardener, lousy for Newark Landscaping.
   
• Page Title: The page <title> counts a lot</title>
   
• Terms in links: http://fremont-gardener.com?section=prune-shrub would be a great bump for fremont gardener prune shrub.