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What if the catagories and articles were as follows:

Location Service Need
Fremont Hypnosis Stress
Newark Hypnotherapy Weight Loss

Lets say that the text for each is as follows:

Location/Fremont : Fremont is a great place for hypnotherapy services. Visit me in Fremont for counseling.
Service/hypnosis: Offering Hypnosis. Try relaxing with hypnosis.
Need/stress: Help your stress.

 (These are short examples, much too short for real SEO, but they demonstrate the permutations. )

On the home page where the articles block was mirrored there will be simply a
   Terms
link.

Note: If trying this in a site of your own, to best view this example, take the 2 column container on the home page out of the SEO style, and browse ?section=home&nohide=1 -- the nohide=1 causes the expansions to be easily seen.

When the Terms link is clicked, which a human will almost never do, it shows

1 Fremont hypnosis stress
2 Fremont hypnosis weight loss
3 Fremont hypnotherapy stress
4 Fremont hypnotherapy weight loss
5 Newark hypnosis stress
6 Newark hypnosis weight loss
7 Newark hypnotherapy stress
8 Newark hypnotherapy weight loss

 These links are all found and followed by the web-walking spiders used by search engines.

If you were to click on the Fremont hypnotherapy stress  link , you would find yourself back on the home page, except that instead of "Terms" the article block now shows:

Fremont Hypnotherapy Stress

Fremont

Fremont is a great place for hypnotherapy services. Visit me in Fremont for counseling.

Hypnotherapy

Offering hypnotherapy. Try relaxing with hypnotherapy.

Stress

Help your stress.

In Addition: The page now uses the term in its title.
<title>Fremont hypnotherapy stress</title>

 

If you were to click on another link such as the 8th one you would see

Newark Hypnotherapy Weight Loss

Newark

Newark is a great place for hypnotherapy services. Visit me in Newark for counseling.

Hypnotherapy

Offering hypnotherapy. Try relaxing with hypnotherapy.

Weight Loss

Help your weight loss.

These are the permutation specific SEO bait being added to the pages.

The Fremont hypnotherapy stress link itself was of the form
   ?section=1&cid255=7_10_11&topic=Fremont+hypnotherapy+stress&ceoi=7-12-6&nohide=1
which took the search engine to the right page, and told that page to present the Fremont/Hypnotherapy/Stress SEO bait. 

This is not secret text -- these words are also there for humans to read -- but are nearly always overlooked.

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