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Make the Landing Page Intro Text Exactly Match the Meta Description

For best SEO, the meta description should also be present in the page.  (It is not cler that the meta descrition has any impact anymore, but it is still a best practice to have ONE good description and to have it both as the meta description and on the page.)

Having a clean description with SEO in it both helps win SEO, and it helps win conversions.   Compare
  Offering bookeeping, payroll, audits in the East Bay Area including Milpitas, Newark, Union City, Hayward, Fremont .
to
  Offering Fremont Tax Preparation for 30 years.

Did you really read the first one, or did your eyes glaze?   How about the second one?   The more targeted the more attractive the description is for humans and for SEO.


The easiest way to obtain this is to use { $SITE_DESCRIPTION } as your introductory text -- this is suggested in the checklist for SEO level 2.   Now embed TERM references into this description (edit from Administration / Configure Site -- at least until you get into the domain specific SEO level.)

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