As with the site title, the site keywords can fold in SEO term replacement.

Utah,  Air Conditioning Repair And Air Conditioner Service, Utah  Air Conditioning Repair And Air Conditioner Service, LDS CONTRACTOR, LDS CHURCH CONTRACTORS

Unlike site title, the keywords are NOT passed in via SEO generated link, so the only way it gets customized is to embed TERMs.

Make sure it's not spammy (4-5 no more than 10  keywords are plenty), and make sure at least what you have there are keywords or key phrases that are actually present on the page.  If anything it will help you focus on what your page ought to be about.