Look over your basic text and description and embed the TERMs usage.

Consider

Salt Lake City Heating And Ventilating Contractors serving all your HVAC needs

Nice, but what if I want Provo Air Conditioning?

This should have been

{ $TERM1 Salt Lake City} { $TERM2 Heating and Ventilating} Contractors serving all your HVAC needs

Then if the incoming SEO link were set to "Provo" and "air conditioning" the phrase would change
 Click here to try it.    Click here to restore