Now that you have a TERMs capability, go and embed it into the header and footer text you developed earlier.   These have the real advantage of matching the search.
   Tax preparation in Fremont
might sometimes fit, but this is the same
   { $Term2 Tax preparation} in { $Term1 Fremont}
does the same thing, and if it ever became
  Payroll audit in Newark
it would only be because that particular search had something to do with that.