Insert an articles block in bulleted view, set style to pink. Set "Summary" to intro+body, in view options click mouseover, intro only in pop-ups. Title: "Footer terms, home page new session only"

Click edit header and footers. Block/copy block and copy as a mirror the block to the "Container" -- not to the "Container (All Pages)" -- after the footer in the Home page. In the mirror, unset the title, unset the pink style, use content rotate view.

Add multiple articles with about the same SEO content but order differently. Use this block to put drill in big time to the terms for this particular page. Repeat, repeat, repeat, but with the repetitions scattered and folded into natural language.

• Have nearly the same content in each article, but done differently.
• The article titles do not matter.
• Consider level 3 references , 2 etc. Give those more push here.
• Consider level 3 links to http://{$DOMAIN}

Alternative Approach

Leave the block in the Bulleted view.  This will show all articles.  Now add one article with real text per term desired FOR THAT PAGE. Repeat, repeat.

For example, have one article on "Tax Preparation" and fill it with lots of tax preparation references. Have another on "payroll" and fil  that with lots of payroll references, etc.

You can also make one per locale. One for Fremont Hypnotherapy, one for Newark Hypnotherapy, one for Milpitas Hyopnotherpy, etc.

This can get tiresome to enter. You can get smart with TERM replacements.  Note that passed in links will at most set terms 1, 2, and 3, and you can use terms 4-9 for local values.   Example:

• Article 1: Fremont Hypnotherapy
  Jane Therapist has been offering hypnotherapy in Fremont Ca for 10 years. Her Fremont clients visit her in her Fremont hypnotherapy office where she discusses their Fremont experiences. Offering hypnotherapy in Fremont longer than nearly anyone, Jane Therapist, the Fremont hypnotherapist is the one to see.
• Article 2: Newark Hypnotherapy
  Jane Therapist has been offering hypnotherapy in Fremont Ca for 10 years. Her Fremont clients visit her in her Fremont hypnotherapy office where she discusses their Fremont experiences. Offering hypnotherapy in Fremont longer than nearly anyone, Jane Therapist, the Fremont hypnotherapist is the one to see.

You can also use the special level 4 replacement variable {$article_title} .   For example: 

• Article 1: Fremont Hypnotherapy
  Jane Therapist has been offering {$article_title} 10 years. Her Fremont clients visit her in her Fremont hypnotherapy office where she discusses their Fremont experiences. Offering hypnotherapy in Fremont longer than nearly anyone, Jane Therapist, the Fremont hypnotherapist is the one to see.
• Article 2: Newark Hypnotherapy
  Jane Therapist has been offering {$article_title} for 10 years. Her Fremont clients visit her in her Fremont hypnotherapy office where she discusses their Fremont experiences. Offering hypnotherapy in Fremont longer than nearly anyone, Jane Therapist, the Fremont hypnotherapist is the one to see.

You might do this for a bunch of locals, but you might ask yourself

"I could have a bullet item for Fremont Tax Returns, Fremont Payroll, Fremont Bookkeeping, and for Newark Tax Returns, Newark Payroll, Newark Bookkeeping, and for Milpitas Tax Returns ..., but if so, won't the home page be full of search bait so that "Fremont Tax Returns" might be at best 1/150th of the focus.?"

This is a legitimate concern.   To really win "Fremont tax returns" you want a page that discusses that, discusses it alot, and hardly discusses anything else.    For this you need the next level of SEO.