Look over your basic text and description and embed the TERMs usage.
Consider
Salt Lake City Heating And Ventilating Contractors serving all your HVAC needs
Notice that Salt Lake City turned into Provo above,
and Heating and Ventilating turned into Air Conditioning.
Extra credit: Figure out how this pink explanation is coming and going
Nice, but what if I want Provo Air Conditioning?
This should have been
{ $TERM1 Salt Lake City} { $TERM2 Heating and Ventilating} Contractors serving all your HVAC needs
Then if the incoming SEO link were set to "Provo" and "air conditioning" the phrase would change
Click here to try it. Click here to restore