|
|
|
It is Relevancy + References
|
|
|
Domains, titles, link words count
|
Things that count big for SEO:
- Domain name: Fremont-gardener.com is great for a search for Fremont gardener, lousy for Newark Landscaping.
- Page Title: The page <title> counts a lot</title>
- Terms in links: http://fremont-gardener.com?section=prune-shrub would be a great bump for fremont gardener prune shrub.
|
|
|
Use hyphens. Do not use underbars.
|
Humans prefer longwordsstucktogether.com, but you are asking alot of search engines. They may well interpret freemonthypnotherapist as Free mont the rapist or Free month not her pis whereas fremont-hypnotherapist is hard to misinterpret.
The more you ask the search engines to figure out the more likely you are to be disappointed. KISS the engines -- Keep It Simple -- for the search engines.
Underbars are not as good as hyphens. It is official that google considers underbars to be word glue, not word separators. |
|
|
You've Gotta Say it, and You've Gotta Say it a Bunch!
|
|
|
Search Engines and Humans like Different Things
|
Humans like direct and perhaps intriguing message. Think of IBM's "Think". Search engines need it spelled out, really really spelled out, said multiple times in many ways so that when you really really spell it out and say it many ways there is a chance that in the many ways you spell it out that the many spelling outs might get the search engines conclusion that you might perhaps be talking about the thing you spelled out so clearly in so many places.
Need I spell it out further?
|
|
|
Focus
|
Consider 2 URLs:
section=All-about-apples
section=About-apples-oranges-bananas-fast-cars-good-health-world-peace
Now ask "If I were finding sites that were about apples, which is most relevant? Who really talks about apples?"
One URL is focused and more likely to win that question, and that question is part of what search engines are doing when filtering the results.
Ask for more => you get less. |
|
|
More Lipstick Does Not Always Improve the Pig
|
|
Getting Started Tip
|
For SEO, one place to start is to focus and be critical.
- Decide what term you want to win, Not 500 terms, not 200, not 50, maybe 10, but even then evaluate them just one at a time.
- Take one of these. Lets say “NYC Hypnotherapist”.
- Ask yourself: How many times is this on my home page? Is it there as a term or in scattered pieces. Is this enough to persuade Google that this page is really full of content relevant to “NYC Hypnotherapist”? Only look at one page when you ask these questions, not the entire site, as google returns pages, not sites. (The answer in this case is “2 references, one of them scattered. Google will think that these are incidental references and that this page is really not a relevant search result for a search for “NYC Hypnotherapist”. It will show, maybe on page 30 or 60, only after the many other pages that are more relevant.)
- Relevancy is the first step. If the page is not relevant it will not be found, no matter what else you may do SEO wise.
|
|
|
All of these Tips are Wrong
|
All of these tips are sometimes wrong. SEO is a matter of probability, not certainty. The rules are constantly changing. |
|
|
You Can't Pimp a Skunk
|
Start with on site SEO. You must have something reasonably attractive to the search engines before you try to draw attention to it. Otherwise you are just investing your effort in order to get many big "Ewww...a skunk!" reactions. |
|
|
|
|
It Depends
|
It Changes
|
Unknown Rules
|
Building References
|
|
|
Building References: Link Exchanges
|
TBD -- discuss spammy ones, and discuss HotDoodle link pook |
|
|
Spelling and Exact Matches
|