SEO Level 1 - Embedded Search terms is the embedding of extra search bait (more relivancy) into a page such that humans overlook it while search engines notice it.

It is nice to have a place where all the SEO work can be found and easily edited.

Create a page (under home) for the SEO work. Page Name=[ SEO ] (with the brackets), "Page URL Alias"=seo, uncheck "Allow public access?". 

The very first text home/landing page tends to be the description shown in some search results, and probably counts extra SEO wise. It needs to be something tuned for search engines, not necessarily what you want to be shown first to humans. These instructions show you how to make first text filled with SEO noticed mainly by search engines

These instructions show you how to make first text noticed mainly by search engines, and for this text to be "twinkling" such that it varies each time the search engines examine the page.

Add a general block in the SEO page, no style, with explanation such as

The bottom of the page is a place for even more search bait. Sites on price plans that included Advanced SEO capabilities (currently all plans) have the ability to have extra SEOish areas at the end of the site.

Insert an articles block in bulleted view, set style to pink. Set "Summary" to intro+body, in view options click mouseover, intro only in pop-ups. Title: "Footer Terms seen on Every Page for Every Domain"

Insert an articles block in bulleted view, set style to pink. Set "Summary" to intro+body, in view options click mouseover, intro only in pop-ups. Title: "Footer terms, home page new session only"

Click edit header and footers. Block/copy block and copy as a mirror the block to the "Container" -- not to the "Container (All Pages)" -- after the footer in the Home page. In the mirror, unset the title, unset the pink style, use content rotate view.

The steps so far have been mainly to embed SEO terms into the home page, but do not forget about the other pages. If you have an El Paso Tennis Camp page you should use these same techniques to load it up with relevant search terms.